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Gilmore Girls Excels for the WB, 03.27.01 ...


The WB's GILMORE GIRLS continues to pick up ratings steam in its first season and is excelling for The WB Network on both Mondays and Thursdays.

In its regular Thursday, 8 p.m. time slot, GILMORE GIRLS achieved its all-time best ratings in The WB's target demo of persons 12-34 (2.7). It also scored an all-time record in teens (3.3) and second-highest ratings in adults 18-34 (2.0), women 18-34 (3.0), women 12-34 (3.4), and achieved additional records in men 18-34, men 12-34 and men 18-49.

GILMORE GIRLS' Monday bonus run again improved the time period dramatically over its performance a year ago, particularly in the 12-34 and 18-34 demos. GILMORE GIRLS achieved year-to-year time-period growth in adults 18-34 (+25%), women 18-34 (+27%), men 18-34 (+50%), persons 12-34 (+25%), women 12-34 (+53%), adults 18-49 (+11%) and women 18-49 (+20%). The show delivered an outstanding number among female teens (4.6), gaining +77% in rating over last year to rank #1 in its time slot and #2 on the night behind only 7TH HEAVEN.

The WB's Highlights - Thursday, March 22:

"Gilmore Girls" Achieves All-Time Bests In Persons 12-34 & Teens

"Charmed" Scores Year-To-Year Gains In All 18-34, 12-34 & 18-49 Demos As The WB Finishes Thursday # 3 In Women 18-34 & Women 12-34

The WB's critically acclaimed first-year series GILMORE GIRLS continues to get stronger as the season progresses. GILMORE GIRLS scored its best-ever rating in persons 12-34 (2.7) and teens (3.3) and its second-best-ever in adults 18-34 (2.4), women 18-34 (3.0), women 12-34 (3.4) and had additional series highs in men 18-34, men 12-34 and men 18-49. It's score of 2.5 in women 18-49 was GILMORE GIRLS' third-best-ever.

GILMORE GIRLS more than doubled the time-period performance year-to-year in adults 18-34 (+118%), women 18-34 (+131%), men 18-34 (+111%) and women 18-49 (+127%). It also scored tremendous gains in adults 18-49 (+100%), persons 12-34 (+93%), women 12-34 (+79%), men 12-34 (+90%), men 18-49 (+56%), teens (+38%), female teens (+25%), male teens (+100%), households (+55%) and total viewers (+82%).

GILMORE GIRLS, which continues to show dramatic growth in its second half hour, was #3 in its time period in women 18-34 and women 12-34 and #2 in female teens.

The WB's Highlights - Monday, March 19:

Second Run Of "Gilmore Girls" A Bonus For The WB

The bonus episode of GILMORE GIRLS continues to improve the time period dramatically over year-ago deliveries building strongly among adults 18-34 (+25%), women 18-34 (+27%), men 18-34 (+50%), persons 12-34 (+25%), women 12-34 (+53%), adults 18-49 (+11%) and women 18-49 (+20%). The show delivered an outstanding number among female teens (4.6), gaining +77% in rating over last year to rank #1 in its time slot and #2 on the night behind only 7TH HEAVEN.
Credit: theWB.com


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