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Gilmore Girls Upgrades Mondays, 03.06.01 ...


Gilmore Girls Upgrades Mondays: In an attempt to give a promising young series added exposure and test its potential in a new time period, The WB is trying reruns of Gilmore Girls on Mondays in the time period following 7th Heaven. Last night's first attempt with that new schedule suggested The WB may be on to something.

Monday's rerun of Gilmore Girls (1.5/3 in 18-49, 2.2/3 in homes) improved by a 10th of a point on last month's 18-49 average in the time period with first-run segments of Roswell (1.4/3 in 18-49, 2.5/4 in homes). And that was despite a 23 percent dropoff last night in the hour's lead-in from 7th Heaven (preliminary 2.3/5 in 18-49, 3.7/5 in homes), which went into rerun this week.

Gilmore Girls retained 65 percent of its 18-49 lead-in from 7th Heaven, a nice step up from the 56 percent Roswell averaged the last two times it followed a rerun 7th Heaven.

The WB isn't spending a lot of promotional resources on Gilmore Girl's brief Monday run and the network will judge the results accordingly. But given the ''family-friendly'' nature of both 7th Heaven and Gilmore Girls, this bit of experimental scheduling is definitely a possibility for The WB's new lineup in the fall.
Credit: inside.com


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