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Gilmore Girls Achieves Series Record, 01.12.01 ...


The WB's GILMORE GIRLS continues to pick up steam as viewers are finding the critically acclaimed series. The family-friendly drama scored series bests in men 18-34 (1.5), adults 18-49 (1.9) and men 18-49 (1.5), while achieving its best numbers since its premiere in adults 18-34 (2.0), persons 12-34 (2.2) and women 18-49 (2.3) and tied its best rating since its premiere in women 18-34 (2.4). It's 2.9 in women 12-34 equaled its third-best outing in that key demo. Year-to-year GILMORE GIRLS improved the time period for The WB +100% in adults 18-34, +85% in women 18-34, +114% in men 18-34, +38% in persons 12-34, +21% in women 12-34, +88% in men 18-34, +73% in adults 18-49, +77% in women 18-49, +67% in men 18-49, +22% in households and +46% in total viewers.

The network's hit CHARMED also had a terrific outing, placing #2 in its time period in women 18-34 (3.7) and women 12-34 (3.7) and topped CBS in all 12-34, 28-34 and 18-49 demos.

Year-to-year CHARMED improved the time period for The WB +37% in adults 18-34, +42% in women 18-34, +33% in men 18-34, +13% in persons 12-34, +9% in women 12-34, +14% in men 18-34, +19% in adults 18-49, +27% in women 18-49, +13% in men 18-49, +3% in households and +8% in total viewers.

The WB, which tied ABC and defeated CBS in women 12-34 (3.3) for the night, finished Thursday with phenomenal year-to-year growth for the night. Year-to-year The WB's Thursday was +53% in adults 18-34, +55% in women 18-34, +78% in men 18-34, +20% in persons 12-34, +14% in women 12-34, +45% in men 18-34, +38% in adults 18-49, +47% in women 18-49, +42% in men 18-49, +11% in households and +23% in total viewers.
Credit: theWB.com


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