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Sharing's Charmed for TNT and WB, 10.19.01 ...


The WB network and its sister channel TNT are in discussions to share the run of a second WB series in January, either ``Smallville'' or ``Gilmore Girls,'' following the auspicious early TNT numbers for ``Charmed.''

That's the word from Garth Ancier, head of programming for the WB, who said that the first two weeks of sharing ``Charmed'' have uncovered a whole group of young-adult women who didn't watch the episode on the WB but discovered it five nights later on TNT.

The show bowed on TNT in the Tuesday at 10 p.m. slot Oct. 9. Although the household rating earned by ``Charmed'' in its first two runs is about 15% lower than the time period for the year to date (through Oct. 2), the important young-adult demos are all up by double digits. Detailed analysis by Nielsen shows that there's almost no duplication of viewership between the WB and TNT for the first two weeks.
Credit: Variety


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